Fly Print

fru (Beat Frutiger), born in 1952 in Bern, lives in Kaiseraugst near Basel and worked as a art teacher from 1981 until his retirement in 2013. He publishes under the pseudonym fru.ch. Influenced by performances of the 1970s, Zen art and training as a make-up artist, fru has been combining body painting, photography and Zen art in a unique way. His art is a play between the photographic image that represents reality and the painting or sculpture that embodies an ideal. Since his training in 1981, his creativity has been concerned with the deconstruction of fine art, body art and photography for a reconfiguration of the elements into a result in which the image is, as in Zen teachings, "the finger pointing at the moon". See the working process at https://www.youtube.com/@fru-ch